I recently read an article (by Nir Eyal) that really resonates, starting with his desire “to get back to learning from what the company did right instead of debating what its bankers did wrong” The article was inspired by Facebook user research by Andrew Chen (see here), which reveals half of Facebook’s huge user base actually hit the site every day. According to Nir: a mastery of the mechanics of habit design is increasingly deciding startup winners and losers. Not only because habits cement user behavior in an increasingly cluttered digital world, but because a high-engagement product is also a high-growth product. The two are one and the same. A high DAU to MAU ratio is a great indicator of the strength of user habits and, ceteris paribus, I’d bet on a business with the higher ratio over a competitor every time. Plenty of insight there; it’s hard to deny that...